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SEO Expert Austin provides local search engine optimization (local SEO) services that focus on optimizing a website for a specific city, region, or for the locations of physical stores and shops. Like SEO, Local SEO operates with the goal to increase the search engine rankings for specific searches that are relevant to your company's products and/or services.
The difference in local SEO is in the results. Customers looking for services in their area are more likely to do a search with a city name attached to it. Many search engines are starting to include local search results or map displays with locations that display by relevance to the search. This brings the perfect opportunity for your company to display in the results.
Why not use organic SEO?
The greatest difference in SEO and Local SEO lies in the end result. Search engine optimization attempts to build up links and content that generate relevance in the search engines for keywords that can become very general or specific to a product or service. However, Local SEO focuses on keywords that are regionally specific and are capable of receiving hits from individuals around a specific area, thus increasing the possibility of customers stopping by the store or location. This means Local SEO is geared towards companies who have a physical location as opposed to online services that have a virtual location or storefront.
How can Local SEO help my company?
If your company provides to a local audience with a location or locations, local SEO can become extremely relevant to what you do. By optimizing your website to specific regions, potential customers looking for your products and/or services will be more likely to find your website or your address when doing a search in major search engines. For example, doing a search of "home remodelling chicago" in Google will display relevant results in the area of Chicago, IL as shown below:
By focusing specifically on areas or regions that your company services, it is possible to improve interest in your products and services.
What can SEO Expert Austin do for me?
Our goal is to help your company grow by driving more relevant traffic to your Online presence and more customers to your door. We believes that Local SEO services can create a significant difference in the success of businesses with local presence in different areas and regions. Each location is different and every region has its own marketing requirements in order to get customers to the location.