Many businesses incorrectly assume that if they build a website, people will come. Unfortunately, the Internet isn’t like a cornfield in Iowa and you are not Ray Kinsella. Unlike Field of Dreams, they may not come if you just sit around and wait. But WSI’s paid search solutions will ensure that people do come if you pay for them.
Similar to SEO, the goal of paid search advertising (also referred to as pay-per-click or PPC) is to drive more traffic to your site. The main difference is that with PPC, you are directly paying for every single visitor who arrives at your site after clicking on a paid search ad.
Wait, let’s back up. Although paid search ads and organic search results appear on the same page, they are significantly different. PPC ads are generally at the very top of the page and appear on a slightly colored background. Every time these top two links are clicked, the ad owners pay a fee.
A Little Of This And A Little Of That
If SEO and paid search solutions are so similar, how do you know which one is better for your business? The answer depends entirely on your goals, but more often than not, both SEO and PPC can help your business. SEO is a slower, more in-depth process, while PPC can deliver quick, immediate wins for a fixed cost.
If your business desires more visitors as quickly as possible, ask for WSI’s paid search solutions and traffic you shall receive. We’ll target efficient keywords that will not only drive traffic, but also increase conversions (which ultimately means more sales).